Brand Messaging
Alliance Public Schools
A strategic messaging project designed to create a unified brand experience in a school system that has grown organically over time.
ForestsWork
A new brand, underneath DCR, designed to make it clear to private landowners in MA that there’s value in their forested land, stewardship can raise that value, and that DCR is a great partner to support their goals and aspirations.
MA Department of Conservation & Recreation
A brand refresh project, focused on messaging, designed to reintroduce an essential state agency to the communities it serves.
Publication Projects
MDes Zine: Test Print
A zine co-edited and published with fellow Masters in Design Studies students. In addition to contributing articles, I helped with the production and dissemination.
Womxn in Design Bibliography
An annotated bibliography and discussion of various identity theories, intended to give a sampling of ideas that construct and inform the (built) world around us.
Academic Articles & Essays
Power in/and Preservation
In this article, I investigate how and why the Bengali Bhadralok utilizes historic preservation to assure the global recognition of their elite status and Calcutta’s colonial past. I have chosen this lens of inquiry because the institution of preservation enables the Bengali Bhadralok to perpetuate the perspectives of value and narratives of power that originated during the British colonial project and gifted them their standing
Beauty is Power
In this article, I investigate the subjectivity of historic preservation. This is one of many reflections written for Culture, Conservation & Design: The Critical Conservation Pro-seminar.
The [Neo]Colonial Gaze
Questioning Tourism and Urban Identity Projection in today’s Kolkata
Published in the Harvard University Graduate School of Design UD:ID in October 2019.
In this study, I investigate how the structure of Philadelphia Islamic community spaces affects the religious experience of the Muslims who utilize them. My research shows that the interaction between form and experience is continuous: the structure of an Islamic community space does not just shape the experience of the Muslims utilizing it but those Muslims’ experiences are in turn shaping the space’s structure and how the community makes meaning of it.
Making Space from Memory
Published in postScriptum Journal in the Spring of 2020, following a Two-Day Interdisciplinary International Seminar on Heritage, Culture & Identity: Re-Negotiating Spaces of Memory in a Time of Rapid Urbanization in Dhaniakhali, West Bengal.
[Un]Conscious Cities
A Critique of the Impacts of Preservation in Kolkata — published in the Conscious Cities Anthology 2019: Science-Informed Architecture and Urbanism.
Presented at the Conscious Cities Festival at Pratt University in October 2019.
The City Revealed
A proposed immersive exhibit that allows us to walk through a city in someone else’s eyes.
Published in The Harvard Urban Review in Spring 2020
Blog Posts & Spotlights
Faculty & Student Spotlights
Interviews with members of the Aspire Institute community—faculty & students.
Guba Books
A series of blog posts on important aspects of Bengali culture to help bolster Guba’s online presence.
TRACE Insights
Blog posts on the impact of COVID-19 written twice, weekly for Cambridge Blockchain—a data privacy company working on contact tracing for COVID-19.
Dancers in the Spotlight
Interviews with members of the Philadelphia dance community. Completed during a year long appointment as a marketing intern with Philadelphia Dance Fitness.